Tobacco Companies Target the LGBT Community
If you smoke, you’re not alone. Research shows that smoking is more prevalent among lesbians and gay men than almost any other demographic group. The tremendous amount of stress and social pressure this community experiences from a long history of discrimination no doubt contributes to these higher rates of smoking. But LGBT people also smoke because the tobacco industry actively targets them.
The tobacco companies were among the very first advertisers to recognize the LGBT community as a specific market. Today, tobacco ads continue to multiply in the gay press. In addition to these ads, which are often created to appeal specifically to lesbian and gay audiences, the tobacco industry successfully uses corporate sponsorship to sell an addictive product that kills thousands of LGBT persons every year.
Claiming to care about the LGBT community, tobacco companies sponsor gay and lesbian events such as Pride marches, give money to AIDS organizations, and profess support of political issues like “lifestyle freedom.” What the tobacco companies don’t mention is that they are exploiting LGBT people and their need for financial and political support—support that other industries don’t provide—to gain and keep customers (replacement smokers) by trying to create a sense of loyalty. Indeed, only one thing motivates the tobacco industry’s sponsorship of, contribution to, and interest in the LGBT community: increased cigarette sales.
Fighting back can start right here in Oklahoma County. First of all, LGBT Oklahomans can put the tobacco issue on their community’s agenda. Also, this community can stop supporting organizations and publications that accept tobacco money. Without this support, tobacco companies could no longer carry on their façade of a supportive corporate citizen. And every cigarette LGBT people refuse to smoke is less money for these companies. Despite all appearances, the tobacco industry is not a friend.
The Central Oklahoma Turning Point Tobacco Use Prevention Coalition wants to help the LGBT community fight back against the tobacco industry. For more information, call Patty Norton Armond at 405-425-4328.
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