Herland Sister Resources

The Herland Board and several other interested participants met on August 1, 2004, to develop organizational goals for the next three years. As part of the process, we identified our current challenges, reviewed our mission statement, established goals, and determined the objectives and strategies to help us meet those goals. We encourage you to give us some feedback and let us know if you think there is something we have overlooked in setting these goals and priorities.

Challenges Identified:

Need more visibility (especially for younger audience) and fresh, positive, fun, socially-conscious image.

Need more leadership, commitment, and diversity (especially younger women) on board. Need more active volunteers.

Want to be open more hours/days, keep up with technological developments, keep the building in good shape and stay financially sound.

Need better definition of our focus and direction. Want to be socially-conscious, safe, and effective (always want to be more than just a social organization).

Goals and Objectives:

Visibility and Image - Goal is to increase Herland’s visibility and promote a fresh, fun, socially-conscious, positive image. Objectives: Have at least one high visibility activity (music festival, art festival, road trip) per year; Have or participate in at least one socially-conscious activity per year; Develop, revise, or create at least three promotional vehicles

Board Development - Goal is to increase board size, participation, diversity, and effectiveness. Objectives: Maintain a board of at least eight members; Proactively recruit diverse board members; Develop a well-trained board; Develop an active volunteer base and auxiliary board.

Operations - Goal is to serve our community effectively, efficiently and with fiscal responsibility. Objectives: Keep the bookstore open more hours per week; Have an active IT committee to keep up with and make the most of technological changes; Raise sufficient funds to cover our goals and objectives.

Focus - Goal is to provide resources to strengthen, enrich, and support women and to promote a world free of prejudice, oppression, and exploitation. Objectives: Increase participation by more types of women (e.g., straight); Provide resources to support marginalized women or women in need; Include consciousness-raising at Herland events.